The metaverse is officially official
The metaverse is now real: With a class at the University of Pennsylvania’s Wharton School, one of the top ranked business schools in the country (and the alma mater of this writer); at least in the eyes of the Ivy League educators. Over the span of 50...
3 Ways Web 3.0 Reveal Art’s Spectacular Shortfall
Recently Christie’s auction house held their fifth annual Art & Tech Summit focused on Web 3.0. From the auction house that brought you Beeple’s groundbreaking sale, the summit brought together thought leaders from the technology, cryptocurrency, NFT, art, and...
Hirst’s Crypto Thought Experiment Ends Indecisively
The Currency Damien Hirst’s NFT experiment is about to come to an end. As we previously mentioned, the British artist made 10K unique dot paintings in 2016 and last year created a corresponding NFT that he sold for $2,000 each. Entitled, “The Currency”, the...
3 Killer Ways MSCHF Perfects buzz
New York art collective MSCHF has made some interesting headway in the world of viral marketing from their sneakers where they were sued by Vans and Nike to toaster shaped bath bombs to a shell restaurant which allowed corporate employees to funnel company funds to...
5 Spectacular Ways Collabs Rule
Recently the Wu Tang Clan revived themselves by doing a collaboration with shoe (or can we say slipper) brand Crocs. We talked about Crocs reviving their image by showing up at the Oscars and Grammys red carpet. However for the Wu-Tang clan it was a chance to revive...
4 Tips to Find Your Talent and Your Paycheck
Trying to find your talent? Are you stuck in a rut? Do you need to turbocharge what you are doing? We all have felt this way at one time or another and summer is always a good time to reflect. Here’s a few tips we have learned over the years on finding your passion as...
Leverage Artificial intelligence to create masterful images
Artificial Intelligence is here to stay Artificial Intelligence: You’ve heard about it in the news, in the movies, and on television. You might think of it as something that symbolizes the sentience of machines and computers but most likely you’ve used it. It’s...
Sell out (of merch) with 4 “supreme” tips
Merchandising is emerging as a key revenue stream for influencers of all types, ranging from Mr. Beast to Skims brand. Yet, how do you drive demand for merchandise, or “merch,” when everyone everywhere is trying to get a small piece of anything from all of your...
Nostalgia Rules in Content Deluge
We all dream of simpler times. That’s what nostalgia is for. Coupled with the fact that there’s a lot of content out there, this could be the secret to breaking through. From half a dozen or more social media platforms to a dozen or so streaming services to the black...
5 Tips to Survive Cancellation
Canceled! You sent out that tweet in jest, in anger, as a joke, perhaps poorly worded. Despite the lack of context, your tweet is getting you in trouble and it’s going viral. Soon you lose your (day) job, some followers, and then some sponsors. In other words,...
Virgil Abloh lives on – 3 lessons learned
Recently a Nike / Louis Vuitton / Virgil Abloh (officially the Louis Vuitton and Nike “Air Force 1” by Virgil Abloh Experience) exhibit popped up in the Greenpoint section of Brooklyn. Despite being challenging to get to (from Manhattan, this is either two...
Influencers: 5 tweaks to thrive!
We’ve now heard all of the horror stories of influencers blowing up and either losing a lot of their following or losing their coveted sponsors. The isolation of the pandemic has made people forget that someone on the other side of that Zoom is an actual person! That...
Luxury Content Being Globally Regulated
Social Media Drives Luxury Instagram and other video or photo sharing platforms have been known to be successful at driving FOMO or luxury consumption, whether it’s art, fashion, collectibles, or other luxury goods. While the US FTC has cracked down on its...
The metaverse: 4 reasons it will explode
We’ve heard about the metaverse now for the last 8 months now ever since Facebook decided to change their name to Meta. It seems like adoption for the metaverse is growing although many are skeptical about it taking hold. Recently brands have invested heavily in...
International laws and influencers
International Rules Cross border rules are hard to police and enforce internationally. Previously we discussed translations across various languages. The reality is that some things just don’t translate well. In addition to language, the law also doesn’t translate...
Stop! No More Editing!
Edited Images Do photo edits matter? Leaked studies conducted by Instagram last year concluded that social media destroys the self esteem of its users, especially teenagers and young adults. Now the industry is taking heed of this with the first advertising agency,...
The Oscars and 3 ways to blur the media line
Did you notice anything different at this year’s Oscars? (Except that the Best Picture winner slapped the host.) The Oscars have now recognized creators as “media” by inviting a dozen top creators onto the red carpet, awards ceremony, and the Governor’s Ball after...
Who cares about Added Luxury Value (ALV)
Luxury and Value Luxury and Value, two words that rarely go together, unless we are talking about ALV or Added Luxury Value. Coke, Hugo Boss, Nike, Hermes, Louis Vuitton, Google, Supreme, Off-White, Balenciaga, Apple. What do they all have in common? They are all top...
Saint Peter’s Doug Edert Successfully Navigates NIL
Saint Peter’s Cinderella Story If you’ve been watching March Madness so far, you’re either excited or angry at the bracket buster, Saint Peter’s University of Jersey City, New Jersey, who, seeded 15th, took down the number 2 seeded University of Kentucky...
Lessons learned from 21st century scammers
Haven’t you learned your lesson? By now you’ve watched one of the shows, Inventing Anna on Netflix, The Dropout on Hulu, or We Crashed on Apple TV. Each show is about our favorite con artists of recent history. Anna “Delvey” Sorokin pretended to be a wealthy...
