Snapping Selfies Safety
Being an influencer is hard, but snapping the perfect selfie is not everything. We talked about burnout before and the constant need to one up your old content as well as other influencers. We should also remind ourselves that we want to stay safe and stay objective...
What is a fair and sincere advertising split?
As instagram starts to test revenue share against advertising sold, we have to ask, how much? The social media companies have aggregated the eyeballs and as Instagram has demonstrated time and again, the desire to control the advertisers too. But as we touched on...
Guest Post: 10 Killer and Proven Influencer Marketing Examples
One word: Authenticity. With merely 1% of millennials relying on traditional forms of advertising to make purchase decisions, there’s a massive need for quality influencers who can be the bridge between brands and their targets. People are simply getting fed up with...
4 Tips to Avoid Burnout
Influencer burnout is here. Cycles are getting faster, fans have seen everything, and trolls are getting meaner. You can’t create content fast enough to keep up, you can’t come up with ideas that are timely enough or interesting enough, and the mean and nasty...
Reminder: We are lucky … Happy Birthday America
As the 245th edition of America’s birthday comes upon us, let’s remind ourselves of how lucky we are. With the advent of social media about a decade ago, all of us have a choice to broadcast our thoughts, feelings, ideologies, and beliefs. Sure, we may complain every...
Twitter Blue Revealed: Dead or Game Changer?
Twitter Blue launched earlier this month in Australia and Canada. It costs $3.49 CAD and $4.49 AUD per month. Features released in “Blue” include an “undo” feature where you can retract your tweets before they go live, a bookmark folders so you can group saved tweets...
The New Tech CEO’s Power: Influence
Elon Musk, CEO of Tesla, was recently on Saturday Night Live. Yes, you read that right. Elon Musk, a self proclaimed nerd, was the HOST of Saturday Night Live, the variety show that has claimed celebrities, sports athletes, and pop stars. The Tech CEO is becoming the...
The Powerful Non Alcoholic Revolution Explodes
Non Alcoholic Start The non alcoholic revolution started with Dry January, where many take the month off from drinking alcohol after going a bit too far during the holidays and New Year. However with the pandemic, a very noticeable trend is the extension of Dry...
Influencers Move Crocs
Influencers Move Crocs Kylie Jenner built her makeup brand, Kylie Cosmetics, simply through her own influence and reach. In addition to Jenner, many influencers have built their own brands on the strength of their following. However, there’s also been many traditional...
The Art World’s Explosion, thanks to Influencers
The art world has been the last industry to feel the effects of technology. However the pandemic has accelerated the need to go online. Yet there’s been a disconnect between art sold and invested dollars into technology. Many are not buying as much fine art online as...
4 Questionable New Money Models: A (Million) dollars for your thoughts
There have been many reports of influencers doing crazy things for money. There are very few influencers out there that can move the price of a meme cryptocurrency 200% with a few tweets (i.e. Elon Musk). However, the majority of influencers can sell a few products...
Revenue Streams for influencers: 5 Powerful Predictions for the Roaring 20’s
Influencers have a variety of ways to make money. However, the revenue mix, as shown, could be changing drastically as a number of new rules and regulations around privacy, advertising, and commerce are being crafted, edited, and revised. We believe that brand...
LinkedInFluencing: Building a Following on LinkedIn
LinkedIn, the social network for business, is now entering the influencer game. With nearly 750 million users, it is one of the largest social networks being used daily. However, there’s also an opportunity to help B2B influencers thrive. With the rapid growth...
5 Reasons NFTs are Hot Right Now
NFTs have taken over the headlines these past few weeks. From Beeple’s record setting $69 million dollar sale, to Tom Brady’s new company, to Jack’s first tweet, it’s hard to not hear about this new form of digital asset. Are NFTs a fad or are they here to stay? There...
Roblox: The Crazy New World You Haven’t Heard of … Yet
What is Roblox? Your kids might be playing in the virtual world Roblox, but this children’s paradise might become the next influencer platform. Roblox was released in 2006 and has become the go to virtual world for children under 16 with over half of US children...
Audio’s Comeback: Old Media becomes New Social Media
When phones were just audio phones, we desired video as well. Now that phones are our lifeblood, it seems like the desire for simpler times and nostalgia are growing. With the pandemic creating a “Zoom” overload and wacky wardrobe choices, audio only social media had...
The Death of Cookies
Google said it would stop targeting ads based on user history, or in technical terms, the end of third party cookies. Google’s Chrome web browser is its main source of cookies and will no longer support third party cookies, similar to Safari which ended support for...
Should Influencers Be Used as a Public Resource?
As the media landscape becomes more diverse, governments are looking at ways to use influencers to spread public information. There have been many government agencies from national tourism and public services to local resources and utilities that have used influencers...
The Fight Against Influencer Fraud
54% of marketers see influencer fraud as the number one challenge to a successful influencer marketing campaign. HBO’s Fake Famous has put influencer marketing into mainstream media but also highlights some of its pitfalls. Former New York Times and current Vanity...
6 Best practices for hosting your virtual event
You’ve just set up your Famecast account and are getting ready to host your first event. Here are some best practices to make sure your first event (and all subsequent events) go off without a hitch: Pre event Set up your equipment Test out the Famecast app first with...
