The metaverse: 4 reasons it will explode
We’ve heard about the metaverse now for the last 8 months now ever since Facebook decided to change their name to Meta. It seems like adoption for the metaverse is growing although many are skeptical about it taking hold. Recently brands have invested heavily in...
International laws and influencers
International Rules Cross border rules are hard to police and enforce internationally. Previously we discussed translations across various languages. The reality is that some things just don’t translate well. In addition to language, the law also doesn’t translate...
Stop! No More Editing!
Edited Images Do photo edits matter? Leaked studies conducted by Instagram last year concluded that social media destroys the self esteem of its users, especially teenagers and young adults. Now the industry is taking heed of this with the first advertising agency,...
The Oscars and 3 ways to blur the media line
Did you notice anything different at this year’s Oscars? (Except that the Best Picture winner slapped the host.) The Oscars have now recognized creators as “media” by inviting a dozen top creators onto the red carpet, awards ceremony, and the Governor’s Ball after...
Who cares about Added Luxury Value (ALV)
Luxury and Value Luxury and Value, two words that rarely go together, unless we are talking about ALV or Added Luxury Value. Coke, Hugo Boss, Nike, Hermes, Louis Vuitton, Google, Supreme, Off-White, Balenciaga, Apple. What do they all have in common? They are all top...
Saint Peter’s Doug Edert Successfully Navigates NIL
Saint Peter’s Cinderella Story If you’ve been watching March Madness so far, you’re either excited or angry at the bracket buster, Saint Peter’s University of Jersey City, New Jersey, who, seeded 15th, took down the number 2 seeded University of Kentucky...
Lessons learned from 21st century scammers
Haven’t you learned your lesson? By now you’ve watched one of the shows, Inventing Anna on Netflix, The Dropout on Hulu, or We Crashed on Apple TV. Each show is about our favorite con artists of recent history. Anna “Delvey” Sorokin pretended to be a wealthy...
3 Risks for Your Collectors
Many influencers are starting to make their own NFT collectibles. Some of them are their own art (think Beeple), some preserve precious memories (think Jack’s first tweet), and some are a variety of other digital moments (think NBA Top Shot). Despite all of the...
The Russian influencer’s heartbreaking plight
What are you to do if you are a Russian influencer? By now, you’ve heard of Russia’s invasion of Ukraine. The “West” has put sanctions on Russian businesses. In today’s consumer culture, consumers look for companies to take a stand one way or the other. The companies...
Soaring to the Moon and back
Going to the Moon When we talk about going to the moon this time, we aren’t talking about Gamestop or any of the “meme stocks” or dogecoin. We’re talking about the actual moon. Yup, that thing up in the sky. Previously we mentioned space influencers and how the future...
Your project became a Bored Ape? Remember these 3 things
Bored Apes Rule Since last year, NFTs have taken the crypto and art world by storm. However, outside of a few projects like Beeple and the Cryptopunks, very few have achieved mainstream major success. One of these successful projects is the Bored Ape Yacht Club. With...
4 Reasons Gamers Hate NFTs
Gamers have become synonymous with early adopters. Many things that have changed our lives have started in the gaming community, including technologies and platforms like Twitter, Twitch, and Discord. While NFTs didn’t start in the gaming world, the audiences overlap...
Gazing Across the Metaverse: 3 Benefits for Artists
World Famous street artist Kaws is embracing the metaverse with his latest. Three separate but intertwined endeavors launch his latest show, “New Fiction.” The show will open like a gallery show at Serpentine Gallery in London. However, it will also be available on...
Tax Man Cometh for your NFTs
Ape’s Capital Gains (and tax) You bought an Ape (not a real ape, but rather one of these Bored Ape Yacht Club NFTs) at the mint price last year of 0.08 ETH and you double checked your fat fingers so that instead of 0.75 ETH which is still a profit you sold yours...
4 ways to make your NFT successful
We still continue to debate what NFTs are. Are they art as defined by Beeple’s 69m Christie’s Sale? Are they representative of a real life object as Otis is doing? Or are they a digital representation of a digital good that can be transferred across the metaverse?...
How to make your own NFTs in 6 easy steps
By now you’ve heard of NFTs. They have taken the crypto, art, and finance worlds by storm. NFTs are explained deeper in our previous blog post. Now that you’re sold on NFTs, you’d love to make your own. But how? You don’t know anything about crypto, programming, or...
Compliance is 2022’s red tape
Compliance is 2022’s red tape Sigh. Compliance. If 2020 was the year we drew up the laws, 2021 was the year that we implemented them, then 2022 might be the year that they are upheld. We previously talked about the US FTC rules for truth in advertising, as well as the...
Is TikTok the most profitable for creators?
TikTok Learns from Competition With the combination of buzz about the decentralized web (or Web3) and how creators will finally be able to make money off their intellectual property, the toxicity of social media, especially Instagram, and creator burnout and bullying,...
Not in English? Lost in translation
English and the US still rule the Internet. Once upon a time the Internet was segmented by country, hence many country specific domains with the US taking mostly .com domains. At one point there was a venture capital firm that would look at what was happening in the...
Travel Cheap: Free Fast Vacations!
Travel is Changing Winter is coming! Wouldn’t it be nice to travel somewhere? All of your friends and family will soon be shoveling snow off their driveways. After your exhausting winter chores, wouldn’t it be nice to visit the Caribbean nation of Barbados?...
