Is TikTok the most profitable for creators?
TikTok Learns from Competition With the combination of buzz about the decentralized web (or Web3) and how creators will finally be able to make money off their intellectual property, the toxicity of social media, especially Instagram, and creator burnout and bullying,...
Not in English? Lost in translation
English and the US still rule the Internet. Once upon a time the Internet was segmented by country, hence many country specific domains with the US taking mostly .com domains. At one point there was a venture capital firm that would look at what was happening in the...
Travel Cheap: Free Fast Vacations!
Travel is Changing Winter is coming! Wouldn’t it be nice to travel somewhere? All of your friends and family will soon be shoveling snow off their driveways. After your exhausting winter chores, wouldn’t it be nice to visit the Caribbean nation of Barbados?...
Metaverse Guaranteeing to Transform the Way We Live
The New World of the Metaverse 2021 has been a banner year for digital goods and the Metaverse. Crazy to think that two decades ago we were barely willing to shell out a dollar for a digital song. NFT artist Beeple sold 5000 JPGs for close to 70m. A Claude Monet...
Entrepreneurship Adopted by Powerful Influencers
The creator as entrepreneur Creators and influencers are not traditionally thought of as entrepreneurs but they each run their own small business. As the space gets more crowded and creators are transitioning from the advertising model of the social media platforms,...
Web 3.0 and why you should care
What is Web 3.0 The only constant in civilization is change and Web 3.0 is the latest iteration. As our lives change on this rock, our lives in the virtual rock is also changing. We are moving into a new era of the evolution of the web which might work best for our...
Be a Crypto Badass: 4 Terms to Know
Cryptocurrency (or crypto), NFTs, DAOs, are all hitting new highs in terms of awareness. This year has definitely been the one for crypto whales and enthusiasts. However, what if you aren’t one? It’s not too late to get into the game, especially as this world has many...
3 Money Matters that You Must pay attention to
Influencers are making a lot of money in today’s economy; this is great. There are many ways influencers are making money whether its merchandise, subscriptions, memberships, sponsorships, or advertising. Yet there are other aspects to running your business than...
Learn from Powerful Celebrities and their companies
Today, marketers look at a simple number: Followers. And who typically has the most followers? Celebrities. Celebrities are in a rush to create lasting businesses from their fame and fortune. The days of marketers looking at a company’s product, repeat customers, and...
4 ways micro creators are crushing it
Facebook (now rebranded as Meta) has been the center of influencer marketing and the creators economy for over a decade. They’ve controlled much of the conversation, much of the traffic flow, and most of the audience generation. However, influencers and creators want...
Creator Economy Rules, but not for everyone
Are you a creator? Does it seem like everyone else out there is making seven figures from “influencing”? From dispensing “advice”? From “sponcon”? Are you faking “#ad” to feel like part of the club? Do you feel like you are the only one that is missing out on the...
Is scripted content the future of social media?
Television started with scripted entertainment sprinkled in with news. In recent years, television took in reality shows, which were “easier” and less expensive to produce. In the wild west of the internet, the evolution seems to be in reverse. People created real...
3 Things that Humans Can Still Do Better than Robots
An article about robots from 6 years ago was recently resurfaced by an Instagram account that tracks artificial intelligence. The article discusses a few things that humans do that could never be replaced by robots. Never is a short time in today’s exponential growth...
Is Instagram Toxic?
Instagram’s Toxicity You’re an influencer in fashion, beauty, fitness, or travel and you just finished curating your photo list, touching them up, and about to post your highlight reel onto your Instagram. Wait! Before you do that, think about your audience and...
4 Reasons the Collectibles Market is Exploding, thanks to influencers
Collectible prices are exploding! The famed 1952 Topps Mickey Mantle rookie card sold for 5.2 million earlier this year, Superman and Batman first appearance in comic books sold for over 7 figures. Bored Apes are being sold at Sotheby’s for close to $30 million...
PFPs: An easy transformation of NFTs into art
Introduction to PFPs NFTs have taken up a lot of our mind space this past year despite the drop in value of many of them. However, if NFTs are primarily seen as art, there are many parallels to the current art world. And fortunately or not, we need to introduce...
Let NIL Blast off your post athletics career now
NIL is needed Only 2% of high school athletes become Division I college athletes and less than 2% of these elite athletes become professional athletes. Even after you land the professional contract, many top college picks flame out in the professionals. For example,...
NFTs Revolution, like this rock!
We wrote about NFTs earlier this year when Beeple made his landmark sale. They surged to new highs with nearly $2.5 billion in the first 6 months of 2021, according to Dapp Radar, compared to $13.7 million in the first half of 2020. However, as some NFT aficionados...
5 easy green ways to save the planet
The world is on fire and the green influencer world is trying to do something about it. While there’s a number of influencers that want to help us consume more, there is a growing number that want us to consume less. Advocacy groups like @ExtinctionRebellion are...
The Olympics: Our Best, Most Accomplished Influencers
Most athletes in the Olympics do it for love. There’s some fame and notoriety but if you aren’t having fun, what’s the point? It’s hard to make money in sports. While we hear of the big paydays from Michael Jordan, Usain Bolt, and Michael Phelps, the Olympics remind...
