Sell out (of merch) with 4 “supreme” tips
Merchandising is emerging as a key revenue stream for influencers of all types, ranging from Mr. Beast to Skims brand. Yet, how do you drive…
Category: Blog
Nostalgia Rules in Content Deluge
We all dream of simpler times. That’s what nostalgia is for. Coupled with the fact that there’s a lot of content out there, this could…
5 Tips to Survive Cancellation
Canceled! You sent out that tweet in jest, in anger, as a joke, perhaps poorly worded. Despite the lack of context, your tweet is getting…
Virgil Abloh lives on – 3 lessons learned
Recently a Nike / Louis Vuitton / Virgil Abloh (officially the Louis Vuitton and Nike “Air Force 1” by Virgil Abloh Experience) exhibit popped up…
Influencers: 5 tweaks to thrive!
We’ve now heard all of the horror stories of influencers blowing up and either losing a lot of their following or losing their coveted sponsors.…
Luxury Content Being Globally Regulated
Social Media Drives Luxury Instagram and other video or photo sharing platforms have been known to be successful at driving FOMO or luxury consumption, whether…
The metaverse: 4 reasons it will explode
We’ve heard about the metaverse now for the last 8 months now ever since Facebook decided to change their name to Meta. It seems like…
International laws and influencers
International Rules Cross border rules are hard to police and enforce internationally. Previously we discussed translations across various languages. The reality is that some things…
Stop! No More Editing!
Edited Images Do photo edits matter? Leaked studies conducted by Instagram last year concluded that social media destroys the self esteem of its users, especially…
The Oscars and 3 ways to blur the media line
Did you notice anything different at this year’s Oscars? (Except that the Best Picture winner slapped the host.) The Oscars have now recognized creators as…
